Wednesday, 23 February 2011

SRAM go multi-coloured

SRAM Launches New Colour Option for Top Groupset

Starting next month, SRAM top groupset Red will be available in a new colour option: Black. The component maker says that with market trends more and more focused on product customization, SRAM offers another choice to consumers and customers.
“As black is the trendy colour this year, the new colour option matches perfectly with all the framesets on the market,” states SRAM, that continues: “The Black Red groupset adds an elegant black finish (rear derailleur, front derailleur, and brakes), while the modern silver graphics are maintained.
The groupset includes shifters, rear and front derailleurs, brakes, cassette (same as LTE, w/11-28 option), crankset with black anodized rings, ceramic bottom bracket and chain. Features and benefits stay the same as the original SRAM Red, as it remains the world’s lightest gruppo, approaching 1800 grams in the BB30 version.
Team RadioShack, Team Garmin-Cervelo, Team Saxo Bank Sungard, Liquigas-Cannondale and Team Katusha are now powered by Black Red. Commercial availability – March 2011.

Thanks to Bike Europe