Gary Fisher..
“This makes sense. I love this strategy,” said Gary Fisher. “I’ve been working with Trek on the Fisher Brand since 1996, but this puts me right in the middle of the best team of bike people. I can now bring my ideas to Trek, No.1 bike brand in the world. Better bikes and more people on those bikes. I love it.”
“2010 has been a fantastic year for both Trek and Gary Fisher bikes," said Trek president John Burke. "But we weren’t taking full advantage of the incredible resource we have in Gary Fisher, the man. We realized we could bring Gary’s ideas to many more people by creating the Gary Fisher Collection.”
